Peggy Wynne Borgman
The Preston Wynne Group, Inc.
CEO

Peggy Wynne Borgman is the CEO of The Preston Wynne Group, Inc. and director of Preston Wynne Spa in Saratoga, California. The spa, founded in 1984, has three times been honored with the Day Spa of the Year Grand Award by the readers of Spa Management Journal. Preston Wynne has also been recognized with the Distinguished Day Spa of the Year Award from the Day Spa Association. The company has 55 employees, and will launch its first hotel spa in late 2002, with the opening of a new facility at the Hotel Los Gatos in Los Gatos, California.

Ms. Borgman is also the director of management education for Preston Wynne Success Systems, renowned for its innovative training programs, including the Spa Director’s Management Intensive, the first management seminar in the spa industry, as well as employee training programs tailored for the unique culture of the spa industry. Programs are now offered in Hong Kong as well as the US, and the first Australian Spa Directors Intensive will debut in Sydney in 2003 with Borgman as principal instructor.

Preston Wynne Success Systems consultants have served clients as diverse as Hyatt, The Peninsula Hotel Group, Estee Lauder and Gold’s Gyms. Ms. Borgman is known for her pragmatic, “real world” approach to spa development and management, and for being a voice of reason in the overheated spa marketplace. One of her contributions has been to initiate and perpetuate dialogue about actual financial performance in the spa industry, and to question long-accepted industry practices regarding compensation, gift program management, and branding. She is a sought-after, stimulating and frequently irreverent speaker at industry events. Her expertise in spa design, program development, internal marketing, compensation and customer service has aided spa startups throughout North America. Her vision is to help the small businesses that comprise the spa industry to mature into a dynamic force within the hospitality sector.

The author of the consumer book Four Seasons of Inner and Outer Beauty: Spa Rituals for Well-Being, Ms. Borgman’s seasonal self care rituals are also included in a new series of journals published by Tools With Heart. Borgman is also a contributor to Dermascope, Spa Management, Day Spa and American Spa magazines, has been a guest on WebMD and quoted by Time magazine and USA Today in their coverage of the spa industry. She serves on the board of advisors of the Day Spa Association, and is a resource on Spa Trade’s “Ask the Expert” feature. She serves on the board of directors of Next Door, a domestic violence agency in San Jose, California, and developed the Healing Touch Project to encourage spas to donate treatments to victims of domestic violence. She holds a degree in Fine Art from the University of California Santa Cruz and is a licensed California esthetician.

For further information please email: PegWynne@aol.com

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http://www.prestonwynne.com