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Spa Person of the Month
Nancy Cynwar - 2005-05-01
Nancy Cwynar
Action Bag Company
CEO and Owner
Nancy Cwynar is CEO and Owner of Action Bag Company, the beauty industry’s retail packaging and promotion experts. It is a family owned business founded by Nancy’s mother, Marie Gebbie. Starting with just one product line – reclosable bags – in 1982 Nancy joined forces with her Mother and together they forged the business into new markets and developed new product lines.
Marie retired in 1995 and Nancy took over ownership. Then the beauty industry actually found Action Bag. The professional hair division of the industry had a need for bags for show bag deals, back to school liter sales and much more. They also wanted help creating promotions. Nancy took the lead and ran with it! She created and expanded products to meet all facets of the professional beauty industry. Taking on the markets of beauty salons, nails, tanning, skin care, beauty schools and the world of spas.
Today Action Bag’s product line has grown to include many specialty bags and promotional items developed through effective customer feedback. Continuing to keep their ear to the ground and respond to market needs, new and exclusive product development will continue to be a core strategy for the company.
Together with her Assistant Marketing Manager, Jaimey Alumbaugh, Action Bag continue to take their marketing and product development to another level. Working to produce Spring and Holiday catalog editions full of new ideas and products, they recently launched their new and improved website that helps you find the best packaging to meet your needs – a must see as they constantly update their marketing vehicles and efforts.
Nancy feels partnering with the Day Spa Association has been an integral part of the company’s knowledge and understanding of the needs of day spas and the wellness service business. She prides herself on being the experts for the beauty industry’s specific needs. There are a lot of packaging companies out there but Action Bag truly has the experience to back up their expert title. This year they celebrate their 25th Anniversary!
To learn more about Action Bag feel free to visit their website at www.actionbag.com
Contact Nancy directly at ncwyar@actionbag.com
THIS PROFILE HAS BEEN SUBMITTED BY THIS MONTH’S SPA PERSON AND IS BEING PRESENTED AS GIVEN TO THE DSA. STATEMENTS AND CLAIMS MADE DO NOT NECESSARILY REFLECT THE VIEWS OF THE DAY SPA ASSOCIATION AND WE DO NOT TAKE ANY RESPONSIBILITY FOR THE ACCURACY OF THE CONTENTS.
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